Started last year by
Ashley Routson and
Ryan Ross, #IPADay was originally inspired by similar wine events such as #ChardonnayDay and #CabernetDay. Ashley, also known as
The Beer Wench, saw it as a way to help make craft beer more accessible to the masses and promote craft beer in general.
#IPADay returns on Thursday, August 2nd and you can participate by simply enjoying an IPA (perhaps while introducing a non craft beer drinking friend to the wonderful world of craft beer) and tweeting about it with the #IPADay hashtag.
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